Sometimes selling products at very low margins – or occasionally at a loss – is a part of your strategic marketing plan. In fact, it can be one of the most effective marketing tools of the modern age. And to be clear, I am not talking about “loss leaders.” Here's what you need to know.Read more
It's Tuesday, so it must be time for another edition of - Tuesday Tweaks!
This week we look at the Shopify site: VivaScandinavia.com. The site is really good. The beautiful design is spot on for their branding and is super-responsive. We get a little preachy on some old favorites -- things that a LOT of Shopify merchants miss like good image SEO and Risk Reversal. But this site is a winner we can all learn from.Read more