Making the decision to start your own online store is exciting. But where do you start? This article is all about sharing the information you need to make good decisions and be happy when starting your own online eCommerce store. We cover all the basics to get you from zero to go whether you choose Shopify or not. Let’s get started.

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Sometimes you get traffic, but you aren’t getting many orders. There are a lot of things that can prevent customers from completing orders on your site – including trust, perceived risk, page performance (speed), and a bunch of other things. We’ll get to all of those at some point in this series. But today we are going to focus on one of the hardest topics to tackle … your product pricing.  Read more

The point is, all different kinds of businesses will all different kinds of margins and target audiences have found ways to make their Product Reveal Experiences valuable to their customers. And it doesn’t have to cost a lot at all. Everyone can make a point of finding ways to delight their customers with a Product Reveal Experience that delights, amuses, and adds value to their business and brand.

Let me explain .... 

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Creating great product descriptions continues to be a struggle for a lot of eCommerce merchants. But we're here to help. In our experience, the main problems boil down to four separate issue. We'll tackle each one and then give real, concrete examples. Read more

Technology and the Shopify community have delivered a few back-stops to help you fill out your holiday wish list – more sales. Let’s look at a few ways that every online Shopify merchant can add sales opportunities without adding a lot of risk and make sure that “out-of-stock” is a rare occurrence this holiday season. Read more