eCommerce Coffee Talk is an online marketing meeting with an open, Q&A format, for plan subscribers. You'll have the opportunity to send us questions in advance and to type in questions on the fly during the online meeting if you want. Or you can just listen in for tips and pointers. It’s like a live podcast of friendly eCommerce awesomeness. Read more

If you think that your business is “just” an online store, you’re missing the point. With Shopify adding eBay as a sales channel, the evidence is clear – Shopify is a complete platform that changed the eCommerce market and disrupts Google Search dominance. It no longer matters what you sell or where you sell it … you just sell.

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When we ask eCommerce merchants what they want, the answer is always “More Sales.” Duh! But saying you want “more sales” is like saying a politician wants “world peace.” It seems like a simple statement, but it’s really a dodge. Let me explain. Read more

It’s time to get practical!

If you have the budget and time to contract professional product photography, great. But the vast majority of Small to Medium-sized Businesses (SMBs) are using product images provided by suppliers and manufacturers, or they are shooting product images themselves using digital cameras or even their smartphones. But even photos provided by professional photographers may not be optimized for eCommerce.

This article is about fixing that.

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We all know that there are lots of best practices and solid marketing tactics that add-up to a great eCommerce site. But when you have enough data you can statistically determine in value of each variable to the overall performance of your online store.

The #1 technique for increasing online revenue is when scarcity is communicated to the site visitor.

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