Making the decision to start your own online store is exciting. But where do you start? This article is all about sharing the information you need to make good decisions and be happy when starting your own online eCommerce store. We cover all the basics to get you from zero to go whether you choose Shopify or not. Let’s get started.

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Love him or hate him, Donald Trump’s decision to pull out of the Universal Postal Union Treaty (UPU) is a BIG deal to North American eCommerce retailers. The treaty – signed in 1874 – gave special discounted shipping to mail and parcel deliveries coming from China. But the archaic rules of that treaty meant that sometimes it was cheaper to mail a 1-pound parcel from Shanghai to Toledo than it was from Dayton – with local shippers actually subsidizing Chinese competition. This gave a HUGE added pricing advantage to Asian suppliers. If they’re drop-shipping for you, that’s a problem coming up. If you are competing with them, you’re going to do better in 2020. Either way, you need to know what’s going on. Read more

Sometimes selling products at very low margins – or occasionally at a loss – is a part of your strategic marketing plan. In fact, it can be one of the most effective marketing tools of the modern age. And to be clear, I am not talking about “loss leaders.” Here's what you need to know.

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The point is, all different kinds of businesses will all different kinds of margins and target audiences have found ways to make their Product Reveal Experiences valuable to their customers. And it doesn’t have to cost a lot at all. Everyone can make a point of finding ways to delight their customers with a Product Reveal Experience that delights, amuses, and adds value to their business and brand.

Let me explain .... 

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This is a part of our series of articles "What's Wrong With My eCommerce Site?" In this article we discuss some of the problems that might exist in your product selection ... perhaps a few things that you haven't thought about. Read more