Making the decision to start your own online store is exciting. But where do you start? This article is all about sharing the information you need to make good decisions and be happy when starting your own online eCommerce store. We cover all the basics to get you from zero to go whether you choose Shopify or not. Let’s get started.Read more
Sometimes selling products at very low margins – or occasionally at a loss – is a part of your strategic marketing plan. In fact, it can be one of the most effective marketing tools of the modern age. And to be clear, I am not talking about “loss leaders.” Here's what you need to know.Read more
The point is, all different kinds of businesses will all different kinds of margins and target audiences have found ways to make their Product Reveal Experiences valuable to their customers. And it doesn’t have to cost a lot at all. Everyone can make a point of finding ways to delight their customers with a Product Reveal Experience that delights, amuses, and adds value to their business and brand.
Let me explain ....Read more