How a 150-Year-Old Treaty Still Rocks the eCommerce World – and It’s Getting Killed
Love him or hate him, Donald Trump’s decision to pull out of the Universal Postal Union Treaty (UPU) is a BIG deal to North American eCommerce retailers. The treaty – signed in 1874 – gave special discounted shipping to mail and parcel deliveries coming from China. But the archaic rules of that treaty meant that sometimes it was cheaper to mail a 1-pound parcel from Shanghai to Toledo than it was from Dayton – with local shippers actually subsidizing Chinese competition. This gave a HUGE added pricing advantage to Asian suppliers. If they’re drop-shipping for you, that’s a problem coming up. If you are competing with them, you’re going to do better in 2020. Either way, you need to know what’s going on. Read more
The Power of Habit to Capture eCommerce Customer Loyalty

Sometimes selling products at very low margins – or occasionally at a loss – is a part of your strategic marketing plan. In fact, it can be one of the most effective marketing tools of the modern age. And to be clear, I am not talking about “loss leaders.” Here's what you need to know.

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The Product Reveal Experience – Thinking About the Box

The point is, all different kinds of businesses will all different kinds of margins and target audiences have found ways to make their Product Reveal Experiences valuable to their customers. And it doesn’t have to cost a lot at all. Everyone can make a point of finding ways to delight their customers with a Product Reveal Experience that delights, amuses, and adds value to their business and brand.

Let me explain .... 

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Keeping Your Customer Data Safe and Secure on the Shopify eCommerce Platform
Shopify does a good job on data security. But with the blazing news about data breaches like the recent one at Equifax, it’s worth reviewing some of the security protocols already in place at Shopify and also touching base on some of the things you can do to ensure that your store data and customers stay safe. And some of those things will actually have the side benefit of improving your search rankings! Read more
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