Shopify Teardown - BestChoiceProducts.com

What does Best Choice Products sell? Well duh! They obvious sell “the best,” I mean can’t you read? But that does beg the question, “The best what?” Well, the site looks like it’s full of outdoor furniture and accessories … things like patio chairs, raised herb gardens, and fire pits. But then I also see a foot massager. Then when you look at the categories you see things like Toys and Games, Musical Instruments, Lawn and Garden, Pet Supplies, Fitness, Seasonal Décor, yadda yadda yadda.

I’ll talk about all this more later … and probably not in a good way. Pet peeve time I guess.

The Shopify Theme That They Use

find that theme hereBest Choice Products uses a lightly modified version of the Boost theme from Clean Canvas. The style is called Spark. You can .

What They Do Well

I say this a lot, but it is worth saying again here. The site is clean with solid photography. It is totally not junked up and it’s easy to scroll through products and not get lost. When eCommerce websites become high-design art projects they lose most of the time. The way to bet is with quick product access and clean design.

The implementations of AfterPay (installment payments option) and Express payment options in the shopping cart are great. It would be Soooooo easy to click add-to-cart and then just click PayPal and be on my way. This has to be delivering conversions. Good for them.

These guys have their SEO game together. Solid product naming, decent content, image ALT tags are intelligent and in alignment, streamlined bot navigation … they are deploying solid SEO best practices all around.

What Needs to Be Improved

I have nothing against their use of the Boost theme … in fact, I applaud it. But I have a problem with their implementation of it. When I test these things I use a varied of devices and screen sizes. When you look at the home page you will see that they have laid a green field on top of the hero product image. Not so bad on full-screen. But as the site becomes responsive for smaller screens – like tablets and phones – the green takes over the entire hero area and you can’t see any products above the fold anymore. In addition, the text makes a huge jump down from big to small. This is not a good user experience and wastes some of the site’s most valuable real estate.

Now let’s talk about brand. The company name is “Best Choice Products” for 2 reasons. The first is OBVIOUSLY because of SEO, right? They can legit say “Best Choice Products Fire Pit” and get some quick clicks. The second reason is a bit more mercenary. By this I mean that they – also obviously – do not want to commit to selling certain things. It’s just my opinion here, but they appear to want to be able to sell whatever they can get. Maybe it’s working for them, but it dilutes the brand. If they are known for everything, then they are known for nothing. This means that their business model is likely more reliant on ads and product specials. Again, if it works it works. But best practice is to build a brand and reputation on a foundation and then maybe sell a few odds and ends on the side.

The Shopify Apps They Use

We used our top-secret Shopify scanning tools to determine that this site is using the following apps and plugins:

  • Klaviyo – Customer lifecycle management and automation.
  • Algolia Search and Discovery - Product search & discovery that increases conversions at scale
  • Visual Quiz Builder - Personalization quiz | Rich design | Logic Jumps | Email sync
  • Signifyd ‑ Fraud Protection - Maximize Revenue by Preventing Fraud Orders & Customer Abuse
  • Wishlist Plus - Customizable, collaborative sales, clienteling, save for later
  • Bazaarvoice – Online communities.
  • ThreatMetrix – Fraud prevention.
  • Curalate – Image analytics.
  • Iovation – online reputation management.
  • Gladly – Customer service platform.
  • Braze – Customer lifecycle management.
  • Trustpilot – Customer reviews.
  • Snowplow – Open source analytics.
  • Yotpo – The Po of Yots … and customer review app.
  • AggregateRating Schema – rating algorithm.
  • AfterPay – Installment payment option.
  • PayPal/ShopifyPay/GooglePay/ApplePay – Express payment options.
  • Tipalti – Mass payment aggregation … I think this is what they use to pay their dropshippers. It groups multiple orders into a single payment.
  • Boomerang – Performance analytics. Just a little piece of code, actually.
  • DoubleClick – Ad network.

Marketing Stuff They Do

First, it’s worth noting that these guys are focused on email, and that’s a good thing. There are email subscription CTAs on home page load, on social media pages, and as a part of the checkout process. They worry less about brand because they do social and search ads, track you on the site, and the remarket the crap out of you until the end of time. That is not a criticism.

They are active across the primary social media sites and run Facebook/Instagram ads as well as search. Here are 3 samples of each for your inspiration.

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Shopify Teardown - Under510.com

One of the best things about Under510.com is their name and domain. Their business model IS their name. The curate and market clothes for men of average height and below. They proudly state that “We are not clothing designers. We are problem solvers.” Founder Elie Robinson and his partners – Greg Grinman and Johnathan Glaubach – focus like a laser on a target range of clothing sizes. It is that focus that give them the marketing niche every online store craves. They tailor (pun intended) their content and advertising accordingly, and it works. They even have a video podcast. Good on them.

The Shopify Theme That They Use

Even though Under510 sells a lot of clothes, they are super smart about it. That means they looked hard until they found a standard premium Shopify theme that would work well, then did just a few tweaks and customizations to make it their own. This is the perfect balance of value and customization. The base theme they use was designed by our friends at Maestroo specifically for fashion and accessory brands – the Prestige Theme.

What They Do Well

If you look at their main menu tree they have created a category called “Shop By Height.” This is brilliant. Not only does it make shopping for clothes easier for men (needed!), but it is intuitive and can filter out the disappointment of finding something you like only to click in to discover that it is not available in your size.

Love the overall brand focus across the board. They obviously understand their market. But make sure to check out the quibbles to their social strategies and needed improvements … they need to invest a bit more energy and time I think.

What Needs to Be Improved

That cool “Shop By Height” category I mentioned in the previous section? It’s buried under a heading called “Sizing.” Make these 2 separate Main Menu items. I might even put it first, before things like “Bottoms” and “Tops.”

Also on that “Shop By Height” page … note how the header image at top has a range of heights and images in it? Make each image clickable. As you scroll down you have some great profiles of each height with a Shop CTA. Let customers click the size in the image and either go to the bookmarked profile below or – even better – immediate Shop that height.

On the product pages the color selector causes an entire page refresh. Try it for yourself on this page. When you go from black to blue, the entire page has to reload. Modern version of sites and themes support the change of only some content on that page making for a better user experience and lower bandwidth usage.

On that product mentioned above, I went through the checkout process. On the product page it is listed for $60. In the cart is is shown on sale in red text for $50. Then in the Shopping Cart it goes back to $60. There is something broken in your code dudes. That should not occur and be handled automatically.

On the home page you have a listing og “Bundles.” Bundles are good. But a text listing like that rarely works on new customers. Don’t cheap out or get lazy … do a bundles section with images. Better yet, make a bundles category page and management them there.

The Shopify Apps They Use

We used our top-secret Shopify scanning tools to determine that this site is using the following apps and plugins:

That’s not too many apps, so good on them. But I can see at LEAST 4 different content deliver networks (CDNs) referenced in the code. Um … why? I see Facebook CDN, CloudFlare (industry standard), Microsoft Ajax CDN (old school!), and UNPKG. Is it possible they need all 4? Sure. Is it likely that they need all 4, nope. There are likely some old service calls that are just out there still calling into the internet ether for no reason at all. Should be looked at.

Marketing Stuff They Do

Their social media work spans the full range of old-school platforms. They have Facebook, Twitter (not getting used at all), Instagram, Pinterest, YouTube, and LinkedIn (starting to get neglected).

So, first thing to mention is that social media is like the Jedi arts … do, or do not, there is no try. If you are not going to post on Twitter for years then delete the account. But how hard is it to post on Twitter once per day? Same for LinkedIn, right?

They are actively running social and search ads and – as is our practice – here are 3 samples of each for your inspiration.

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Shopify Teardown - mnml.la

This Week’s Shopify Teardown: mnml.la

MNML is what they call a “fast fashion” company. That means they find new, hot, trending styles and then make near identical version for their own label. Do you want the Saint Laurent label? You’ll pay a lot. MNML has replicated the styles and fabrics to a T and sell it themselves for sometimes s80% less.

Yes, that means that the big designer houses kinda hate them ... a lot. But it also means that they get covered in GQ magazine and such. And since they got acquired about 6 months ago for a nearly $49 million, I’m guessing that they can live with a few rage posts and some hate mail from Gucci and Ralph Lauren. But to this day the founders try to remain anonymous.

Their branding is based on Los Angeles (LA) urban chic. So instead of spending a load of cash on a fancy short .com domain, they purchase a “.la” domain. “LA” is the domain extension for the country of Laos. And it looks like that was a good call.

The Shopify Theme They Use

Yadda yadda yadda … custom theme … yadda yadda yadda ,,, they’re wasting money ,,, yadda yadda yadda … folks like this never listen.

What They Do Well

These guys are a marketing and logistics machine disguised as a Shopify online retailer. If you think about it, they do not create their own designs and they outsource all manufacturing. They are an office of a handful of people in Los Angeles watching what other do and then getting to market first with a heavy emphasis on social media and influencers.

If you’ve been around a while, then you’ve heard me talk about risk reversal and trust badges. Even the best s=Shopify stores normally only put these things on the product and checkout pages. Mnml puts the “Free Express Shipping,” “Hassle-Free Returns, and “Secure Checkout” claims right up front on the home page just below the fold.

We are going to use this particular product page as an example, but what I am about to say now and later on applies to all of the product pages. They do a good job of including video action snips in the product galleries.

Good clean checkout process with plenty of Express payment options.

What Needs Improvement

Look at this product page. See the “Add to bag” button? I almost missed it. Dark gray text on a black button? That’s just odd. I can hear the web planning meeting in progress. “Joe, we are a bargain brand but we need to seem more exclusive and such things.” “Well sir, what if we make the call to action button very very hard to read so they think we don’t care?” “Brilliant, Joe!” Sure, when you select a size the text changes color, but this looked like a mistake and that means it WAS a mistake.

Speaking of that product page, allow me to just say that if you’re a trendy urban youth living in an American city and using your Dad’s credit card to buy Woodland Camo Cargo Pants you have lost the meaning of the words “Woodland Camo Cargo Pants.”

The Shopify Apps They Use

  • Hotjar — customer analytics based upon attention heatmaps. Good stuff.
  • Loop Returns — A returns and exchanges app focused on customer retention.
  • GRIN — Influencer marketing… and they do a LOT of it.
  • Attentive — Personalized mobile messaging.
  • Klaviyo — Customer lifecycle management.
  • SMSBump — Text messaging built for eCommerce.
  • Covet Pics — An app that makes your Instagram feed into a retail sales channel. And they are using the HECK of that app.
  • Back in Stock — Inventory alerts and notifications.
  • Okendo - Customer reviews.
  • Searchandise — and the name suggests, eCommerce website search.
  • Smile IO — Loyalty rewards system.
  • Bugsnag — The snagger of bugs … in the code.
  • Signifyd — Anti-fraud and chargeback tool.
  • PayPal/AmazonPay/ApplePay/ShopifyPay — Express payment options.
  • Gorgias — Aside from the funny spelling of “gorgeous,” this is a customer service helpdesk system.
  • Flickety — Touch responsive carousels.
  • Bommerang — User-centric performance checker.
  • BounceX — An app to monetize website bounces.
  • DoubleClick — Ad network.
  • Route — Shipping protection.
  • Zendesk — Another support app?
  • Shogun - Landing page builder

That’s a lot of apps, and some of them have duplicated features. The code is fairly clean but the site is still slow. Some of those apps duplicate features. Hmmmm …. do I have to spell it out for you?

With them being a 

Marketing Stuff They Do

Like I mentioned earlier on, these guys do heavy social media for darned near EVERYTHING! That definitely includes influencer marketing, and I can see it working for them. But they also have amassed a great bit of their own followers and focused on only 2 social channels: their Facebook page has nearly 200k follows and their Instagram account has more than 900k followers.

Those are some BIG numbers.

They also pay for both search and social ads, and I have include 3 examples of each for your viewing pleasure.

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CeltlicSerenity is a fairly new Shopify site that sells those little table-top “fairy lights trees.” These things are popular as gifts, and CelticSerenity sells a load of them from November through January. Sure, you can buy one from their website just about any time of the year, but during the holidays is when they pull out all the stops and push the online ads. And ... they sell a LOT of these novelties, which is why they are a top 500 Shopify store and in the top 120k of all internet sites everywhere. But that's "on average.' if you follow them you will see that they rise and fall with the seasons in rankings.

The Shopify Theme They Use

My analytics tools tell me that this is a custom theme. But I just can’t see why. The site looks fairly standard … good, but nothing work paying five figures for which is what it can cost for full custom. The performance of the site is actually pretty poor speed-wise, so they didn’t get any rocket-fuel out of it. And they are using a solid but standard deployment of Shopify apps, so that’s not it.

I have no idea why they spent all that money on a custom theme. Maybe it has something to do with Celtic Fairy Magic.

What They Do Well

These guys do great with social proof. It’s everywhere. Notice how the hero image has a 5-star quote and a list of “as seen on TV” logos right there at the top of the home page. And all that is laid over a well formatted hero image that displays the core product offerings. You know why you are here and you know lots of folks like it.

There is a judicious use of video here and there. It is delightful and tasteful … not over done or in your face.

During checkout they hit the upsells and extra sells hard. But they look good and felt like they were offering added value, so this goes in the plus column.

The cart process us busy and crowded, but they show more social proof and risk reversal text and icons. They know the rule — Always Be Selling. They do not stop until the final click and confirmation screen.

What Needs Improvement

This site loads so slow that the analysis tools time-out before the analysis is completed most of the time. That’s … um, not good.

Look at the home page again. See the first product just below the hero image? It looks like the sale price is $37.50, right? It’s not. The small print says “4 interest-free payments of” so the price is actually $150.00. I just don’t like tricky gotcha pricing and they are doing it on purpose. This is one of the peeves that is my pet.

The Shopify Apps They Use

  • Abandoned Cart Recovery by Marselo — A Shopify abandoned cart app.
  • Klaviyo — Customer lifecycle management.
  • Neat AB — Cool name for an A/B testing app.
  • Rebuy — Merchandising solution. Carro — eCommerce marketing app.
  • Wheelio — Gamification for lead generation.
  • Lucky Orange — Real time behavior analytics.
  • Preact — Customer support.
  • Smile IO — Loyalty rewards system.
  • Octane AI — Facebook messenger bot.
  • Stamped — Ratings and reviews.
  • Bugsnag — The snagger of bugs … in the code.
  • Zipify — Funnel conversion process.
  • Tidio — Live chat.
  • Fomo — Social proof app.
  • Afterpay — Installment payment option.
  • ApplePay/ShopifyPay/GooglePay/Amazon Payments/PayPal — Express payment options.
  • Taboola — Personalized product recommendations.
  • Tapad — Standardized ad formatting across networks.
  • AWIN — Affiliate marketing app.
  • Adroll — Ad network.
  • HelpScout — Customer Support.

If you were wondering why this site is so slow … well, let’s just say 2 dozen apps does not help.

Marketing Stuff They Do

Like we said earlier on, these guys kind of bide their time most of the year and then turn on the afterburners for the holiday selling period. They have a Facebook page, Instagram, Pinterest, and even a TikTok account. That TikTok page has got a grand total of 25 followers while the other have thousands, so the TikTok just ain’t working for them. You can see how the number and frequency of posts across the board increase dramatically around the holidays and then taper off.

They do not have an Amazon storefront that we could find, but there are a TON of similar products from various Amazon retailers. I don’t know who copied whom. But I dug deep and found their most current search and social media ads to share for your information and inspiration.

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Everything Matters

Top chefs know that a dash of finishing salt and a sprig of fresh herbs elevate a dish to the next level. Miles Davis said that great jazz was made in the space between the notes.

No amount of tweaking and optimizing will save a company that is not focused on the customer to deliver great products with great service. Fortunately, we have the knowhow, tools, and technologies to deliver those. Unfortunately, all your competitors do too. That means that you need every advantage you can get.

That’s why we created this info sheet. TaskHusky has helped thousands of Shopify eCommerce stores make economical updates and changes that have a real impact. We’ve taken that experience and compiled them here. So, let’s get right to it. Here are 7 tweaks to rock your Shopify product pages and get more sales.

#1 — Objection-Busting Trust Badges for Risk Reversal

They say a picture is worth a thousand words. Trust Badges are a great way to communicate the core idea of important messages FAST.

It’s an ingrained part of the human brain to boil ideas down into simple concepts. The details always matter, but the truth is that those details only matter some of the time. Most of the time they just get in the way. Let me give you an example.

On your Shopify eCommerce website you probably have a policy for returns and exchanges. If you’re like most Shopify merchants, your policy is actually a rather complex set of rules and regulations. This includes things like:

  • How many days a customer has to return a product to return a purchase.
  • How many days a customer has where they can exchange.
  • If shipping costs and return shipping costs are included in the return or exchange.
  • What specific items are not eligible for a return or exchange.
  • What reasons qualify for a return or exchange (quality, size, damage, changed mind, etc).
  • How they actual get the return or exchange (preapproval, print out label, etc.).
  • How and when refunds will be issued (mailed check, credit to charge card, store credit, etc.).
  • How long the return or exchange will likely take.

There are even more than this. But you get the idea.

All of these details are important ONLY IF AND WHEN a customer was a return or exchange. What is important at the point of sale is that the customer CAN get a return or exchange and that you — as the merchant — will make it as painless as possible (at least, that is what you SHOULD be doing).

There are two problems with this. The first is that a lot of stores spell out all of those rules and regs on a page full of text that will only be read by your attorney and website content writer (and you have to pay them to do it). But your customers ARE worried about these things — especially if this is their first time shopping on your site.

So here is the conundrum … you have a potential customer on your site who wants some important information that they are anxious about and you have this info but it is hidden in 500-odd words of legalese that can only be seen by clicking on a link in the footer and leaving the page where you WANT them to stay — your product page with the Add To Cart button.

The solution is to communicate the core idea of important things like this using simple icons and a handful of words. Those messages include things like:

  • 100% Quality Satisfaction Guaranteed
  • FREE Shipping Always
  • No Hassle Returns & Exchanges
  • Guaranteed SAFE Checkout
  • Made in the USA

Here are some real-world examples.

BestBuy

BestBuy is one of the most successful eCommerce sites on the web. Even though their product pages are crowded with information, they still deploy small trust badges to communicate important information that reduces perceived risk.

BestBuy Trust Badge Images

Amika

Amika does a great job communicating aspects of their product that are important to their particular target audience. This builds confidence in their brand in a meaningful way.

Amika Trust Badge Screenshot

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#2 — Display Short Videos in Product Images

Video is one of THE most successful ways to communicate messages and persuade. A video revolution started more than a decade ago because you customers can absorb and accept more convincing information in a 90-second video than they can in 500 words of written text. Shopify let’s merchants post videos on product pages. These can be placed in the gallery with your other product photos or in the descriptions area. Short videos can be extremely powerful. The important thing to remember is that you do not need super-high quality “produced” videos to be successful.

Heck, we’d all like to have a personal videographer and video editor on call to make each of our videos into slick, professional masterpieces. But that is expensive. It is also not really necessary. You can’t have shaky images or horrible audio, but it can be videos that you shoot with your cell phone and a single external microphone.

Here are some basic rules:

  • Keep Product Videos Short — we say less than 2 minutes, but 90 seconds is better.
  • Focus on Using Your Product — skip the complicated intros and don’t talk about yourself. Show real people (even you) talking about the actual product and why it’s great. Show it being used in a real-life situation.
  • It Does Not Have to Be Perfect — Most people get self-conscious on camera. Get over it. It has to be real and natural. People can smell a fake and they do not trust over-produced marketing spin. Keep it real.

Here are some real-world examples.

SwiftWick

SwiftWick deploys short, easy to consume videos of their sport socks in action.

DeathWish Coffee

DeathWish Coffee is a successful Shopify store that uses short videos on their product pages to cement the brand.

Add Video Capability To My Store - Request a Quote

#3 — Put “Enough” Info Above the Fold

When a customer arrives on your product page you do not know how much they need or want to know. They could be a returning customer who wants to buy the product again. They could be a person who has done a lot of research and you have already psychologically won the sale in their head if you get out of the way. It could be a complete newbie who does not know what they want yet and this is your chance to help them decide.

What we are saying here is that when they arrive at a product page it should be easy to get all the core info they need without scrolling if possible. The section of a webpage that initially displays without scrolling is called “above the fold.” That term comes from the old days of newspapers which came on newsstands folded in half. The top half of page 1 was the most valuable part of the newspaper because that is the part of the paper people passing by instantly see. Newspaper editors got really good at spicing up this area to capture attention and get folks to pick up a copy.

The above-the-fold section of your product pages is the same.

Adjust your product page template so that you have a solid, tight section displayed above-the-fold and that it has everything your customer might need to make a quick buying decision. That means it should have the following:

  • The primary product image.
  • A smart title and short, optimized description of the product.
  • Social proof elements.
  • A call-to-action (Add to Cart button, etc.).
  • Important trust badges / risk reversal about returns, exchanges, and quality.

Below this section you can have tons of additional content. So, if a person wants to drill down and get more info it’s easy to do. But the fast shopper will be able to click and go without distractions.

Here are some real-world examples.

Esteé Lauder

Esteé Lauder does a GREAT job on their product pages. Seriously … we use them as examples all the time to show what can be done. Here we point out the quality of the content “above-the-fold” that gives customers a complete experience in a small amount of space. If you look carefully you will see all of the elements we talk about here packed neatly and efficiently into one view.

BeatsByDre

BeatsByDre has always packaged their products well with slick, modern style. In this display of abject minimalism from the BeatsByDre website all enough elements to convince their target customer — from the “celebrity proof” of singer Billie Eilish to features transformed into icons.

Optimize My Product Box - Request a Quote

#4 — Add Payment Options

It was reported recently that PayPal is the most trusted payment portal on the internet. It’s surprising how many eCommerce websites haven’t bothered setting it up.

We actually see this a lot. Merchants want their site to be as easy as possible. We get it! The more systems the more complex things are. And then you have several deposits per day from multiple different sources on different delays and charging different fees. That makes it hard to reconcile the books and make sure that you got paid the right amount.

But here’s the thing. Everyone has their favorite way to pay. Sometimes it’s to get credit card points. Sometimes it’s because it’s easiest for them. And sometimes it’s because they are worried about you, the merchant. Think about it. As the retailer, you are a little worried about getting paid and chargebacks and things like that. But your customers are worried about you too — especially if it’s their first purchase on your site.

We say, have ALL the major payment gateways available on your site. At a minimum we think that you need to accept the following:

  • All major credit cards.
  • ShopPay
  • PayPal
  • ApplePay
  • AmazonPay
  • And if you are on the West Coast or do business in Asia, AliPay too.

Because services like PayPal are trusted by customers, some of that rust rubs off on you as the merchant. They believe that PayPal would not do business with you if you were not a good business. The side benefit of services like PayPal is that not only are they trusted, but their payment gateway integrations have one-click purchasing that fills in all of the customers shipping and billing info for them. Both of those things increase conversions.

The point is, when a customer wants to give you money it is in your best interests to make it as trusted and easy FOR THEM as possible.

Here is a real-world example.

Lunchkins

Lunchkins is a leading Shopify site that leads with the “Big 3” payment gateways, but customers can easily click through to enter their credit card info.

Add Additional Payment Icons to My Product Page - Request a Quote

#5 — Link Product Images to Variants

Every product page has a default image that appears first. And we all know that you can (and should) have multiple images available. But what if the default image is in black and the customer wants to order it in blue?

In Shopify you can link specific images to the variants. That means that if the customer selects blue from the color swatches the blue version of the product displays in the image area. Not only is this a professional touch, but it delights customers during the shopping experience and builds confidence. You can have this built into your product page template.

Here are real-world examples.

Nordstrom

Nordstrom is one of the old-school bricks & mortar stores that has transitioned successfully to omnichannel. Most of their products are available in multiple variants, and Nordstrom lets them see them all.

Bonobos

Bonobos does a great job of this too. Multiple images are linked to each variant option.

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#6 — Social Proof for the Win

Social Proof is not necessarily about social media. But social media can be a form of social proof. Let us explain.

People WANT to trust everyone. But it does not take too much life experience to figure out that you can’t. Your customers are interested in what you have to sell — if they weren’t they probably wouldn’t be looking at your product page. But they know that you are trying to sell them something. They do not know if they can trust you or not. But if they can see other customers using your product and read good reviews, then they are more likely to trust what other “normal” people have to say about it.

Sometimes when you are a new store or when you have a low volume it can be hard to get reviews and testimonials about all of the products you sell. But when you can, it becomes a powerful persuasion tool that is worth the trouble.

And you can also install an app in Shopify that will load tagged posts from social media onto the product pages so that your new prospect customers can see and read about the good experience your previous customers have had with your products.

Here is a real-world example.

KylieCosmetics

KylieCosmetics is one of the most popular Shopify websites in the world and they have built a die-hard fan-base. They invite customers to review every product they buy and they deploy them to the website.

Add Social Proof To My Site - Request a Quote

#7 — Add Image Zoom

When I am shopping online, I use the image zoom all the time, especially when using my phone. There is nothing better than getting a close-up look at what you want to buy. Shopify supports image zoom so long as your images are a minimum of 800px x 800px. We have a full set of Shopify eCommerce best practice recommendations for images across your website, but our specific recommendation for product images is:

“JPEG, 6” square at 150dpi (900x900 pixels) compressed.”

This current specification ensures that your photos look good across all modern devices and reasonably sized desktop monitors, is zoomable, AND will not slow your site down (important!).

Here is a real-world example.

Walmart

Walmart needs no introduction. They are the top retailer in the world and are attempting to challenge Amazon head-on in eCommerce. All of the product images that they show online are zoomable, no matter how small and inexpensive.

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Happy Selling

We have helped literally thousands of Shopify merchants tweak their themes and adjust the code to get more sales. There are TONS of tips and tricks out there and you should experiment with them all if you can. But the 7 product page tweaks we’ve described here are some of the most effective we’ve seen.

If you have questions or need help deploying these tweaks on your Shopify website, request a quote.

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