Task № 0398 · Completed 2021 · Home goods brand

Conversion API Implementation

A brand's Conversion API setup was sending duplicate events, and Meta was rejecting their ad setup.

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1 to 2 weeks
Turnaround, from quote to live
Complex
Task complexity
Icon
Underground theme
2021
Year completed
01

The request

“I'm trying to create an ad with View Content as the objective and getting an error that events are being sent from both the pixel and the server without deduplication.”
Typical request
Paraphrased from merchant tickets in this category

Server and browser events colliding.

02

The approach

We set up proper deduplication between the pixel and the Conversion API so each event is counted once, and verified event match quality in Meta's tools.

03

What we shipped

  • Pixel and Conversion API deduplicated
  • Each event counted once
  • Event match quality verified
  • Ad setup error resolved

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