Task № 0272 · Completed 2019 · Apparel brand

Event Tracking Setup

A brand's Facebook pixel was tracking the wrong events and values, and their ad reporting was unreliable.

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1 to 2 weeks
Turnaround, from quote to live
Complex
Task complexity
Testament
Underground theme
2019
Year completed
01

The request

“I have a problem with my pixel code. Events are firing at the wrong times with the wrong values. My ad reporting is useless right now.”
Typical request
Paraphrased from merchant tickets in this category

Broken attribution on paid traffic.

02

The approach

We removed the faulty pixel setup and reinstalled it with correct standard events for view content, add to cart, and purchase, each with accurate values and currency. Verified in Meta's event tools.

03

What we shipped

  • Faulty pixel setup removed
  • Standard events firing correctly
  • Accurate values and currency
  • Verified in Meta's event manager

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