Task № 0496 · Completed 2021 · Home goods brand

Deduplication and Event Match Quality

A brand was seeing deduplication errors on their Facebook pixel and needed browser and server events reconciled.

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1 to 2 weeks
Turnaround, from quote to live
Complex
Task complexity
Parallax
Out of the Sandbox theme
2021
Year completed
01

The request

“We're seeing deduplicate errors on our Facebook pixel. Events come through twice and Meta flags them. We need it resolved.”
Typical request
Paraphrased from merchant tickets in this category

Double-counted events hurting ad performance.

02

The approach

We aligned the event identifiers between the browser pixel and server events so Meta recognizes them as one, and verified deduplication in Meta's tools.

03

What we shipped

  • Browser and server events deduplicated
  • Verified in Meta's event tools
  • Event match quality improved

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