Task № 0497 · Completed 2022 · Home goods retailer

E-commerce and Enhanced Conversion Tracking

A retailer's Google Ads conversions and enhanced conversions were tracking inconsistently.

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2 to 4 business days

Turnaround, from quote to live

Medium

Task complexity

Atlantic

Pixel Union theme

2022

Year completed

01

The request

“We're struggling with conversion tracking and enhanced conversion tracking. Conversions aren't tracked or aren't tracked properly.”

Typical request

Paraphrased from merchant tickets in this category

Unreliable attribution on paid search.

02

The approach

We reinstalled the Google Ads conversion tag with correct purchase values and set up enhanced conversions with hashed customer data, verifying in the Ads account.

03

What we shipped

Conversion tag reinstalled with correct values
Enhanced conversions configured
Verified in Google Ads

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