Task № 0376 · Completed 2020 · Home goods retailer

Universal Analytics to GA4

A retailer still on Universal Analytics needed to move to GA4 with ecommerce tracking intact.

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2 to 4 business days

Turnaround, from quote to live

Medium

Task complexity

Pacific

Pixel Union theme

2020

Year completed

01

The request

“We need to migrate from Universal Analytics to GA4. Ecommerce tracking, conversions, everything. And make sure the old tracking is fully removed.”

Typical request

Paraphrased from merchant tickets in this category

A required migration with tracking continuity.

02

The approach

We set up GA4 with ecommerce events, migrated conversion goals, removed the Universal Analytics tags, and verified data was flowing correctly.

03

What we shipped

GA4 set up with ecommerce events
Conversions migrated
Universal Analytics removed
Data flow verified

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