Task № 0318 · Completed 2023 · Home goods retailer

Server-Side and GTM Integration

A retailer had doubts about whether their analytics, ads, and remarketing tags were placed correctly and wanted everything moved into Tag Manager.

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1 to 2 weeks
Turnaround, from quote to live
Complex
Task complexity
Icon
Underground theme
2023
Year completed
01

The request

“I need help with Google Analytics, Google Ads, remarketing, Facebook tracking codes. I have doubts they're placed correctly. I want them all in Tag Manager and verified.”
Typical request
Paraphrased from merchant tickets in this category

Scattered tags and no confidence in any of them.

02

The approach

We installed Google Tag Manager, migrated every tag into it, removed the hardcoded versions, and verified each one fired correctly with the right data.

03

What we shipped

  • Google Tag Manager installed
  • All tags migrated into Tag Manager
  • Hardcoded tags removed
  • Each tag verified

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