Task № 0429 · Completed 2022 · Home goods retailer

Event Tracking via GTM

A retailer wanted ecommerce events tracked through Tag Manager so every platform received the same data.

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2 to 4 business days
Turnaround, from quote to live
Medium
Task complexity
Impulse
Archetype theme
2022
Year completed
01

The request

“Set up event tracking through Tag Manager: view item, add to cart, begin checkout, purchase. Send them to Analytics, Ads, and Facebook from one place.”
Typical request
Paraphrased from merchant tickets in this category

Events managed in one place.

02

The approach

We set up the ecommerce events in Tag Manager with a data layer from the store, and routed them to each platform, verifying each event on test orders.

03

What we shipped

  • Ecommerce events in Tag Manager
  • Data layer from the store
  • Routed to Analytics, Ads, and Facebook
  • Verified on test orders

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