Task № 0381 · Completed 2019 · Health products brand

Google Analytics and Tracking Broken

A brand's tracking was a mess: GTM variables disorganized, and Facebook, Shopify, and Google Analytics all reporting different numbers.

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2 to 4 business days
Turnaround, from quote to live
Medium
Task complexity
Impulse
Archetype theme
2019
Year completed
01

The request

“Custom variables in the GTM account are a mess. Facebook, Shopify, and GA don't match. Identify why and fix it so we can trust one set of numbers.”
Typical request
Paraphrased from merchant tickets in this category

Three sources of truth and none of them agreed.

02

The approach

We cleaned up the Tag Manager setup, removed duplicate and conflicting triggers, aligned the purchase events across Facebook and Google Analytics, and verified all three matched on test orders.

03

What we shipped

  • Tag Manager variables cleaned up
  • Duplicate triggers removed
  • Purchase events aligned across platforms
  • Verified against Shopify orders

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