Task № 0102 · Completed 2021 · Bicycle and outdoor retailer

Google Merchant and Google Shopping Feed

A bike retailer needed a daily product feed sent to a dealer locator service so customers could find their inventory locally.

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2 to 4 business days
Turnaround, from quote to live
Medium
Task complexity
Retina
Out of the Sandbox theme
2021
Year completed
01

The request

“I need a catalog feed sent daily to a service that populates brand websites' dealer locators. People search for a product on the brand site and see that we have it in stock.”
Typical request
Paraphrased from merchant tickets in this category

Brand websites drove foot traffic to dealers. The retailer needed to show up in those searches.

02

The approach

We set up a product feed that exports the retailer's catalog with inventory levels daily in the format the service required, so their stock appears on manufacturer dealer locators automatically.

03

What we shipped

  • Daily product feed in the required format
  • Inventory levels included
  • Automated export
  • Verified with the receiving service

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