Task № 0104 · Completed 2021 · Specialty retailer

Image Compression and WebP and Lazy Load

A retailer had spent hours optimizing images themselves and still had a poor speed score. They wanted to know what they'd missed.

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2 to 4 business days
Turnaround, from quote to live
Medium
Task complexity
Pacific
Pixel Union theme
2021
Year completed
01

The request

“I spent six hours optimizing every image without losing quality. The speed test still flags images. What am I missing?”
Typical request
Paraphrased from merchant tickets in this category

Manual image work only goes so far. The remaining issues were in how images loaded, not their file size.

02

The approach

We added lazy loading for below-the-fold images, converted delivery to next-generation formats where the browser supports them, and sized images per breakpoint so phones don't download desktop images.

03

What we shipped

  • Lazy loading for below-the-fold images
  • Next-generation image formats served where supported
  • Per-breakpoint image sizing
  • Score improvement documented

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Built on a duplicate theme, QA'd, pushed live with a walkthrough.

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