Task № 0401 · Completed 2023 · Home goods retailer

Install GTM Container

A retailer wanted Google Tag Manager installed and their existing tags migrated into it.

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2 to 4 business days
Turnaround, from quote to live
Medium
Task complexity
Atlantic
Pixel Union theme
2023
Year completed
01

The request

“Install Google Tag Manager and migrate my tags over. Google Analytics, Ads, Klaviyo, Facebook. Make sure they all still work afterward.”
Typical request
Paraphrased from merchant tickets in this category

Consolidating scattered tags.

02

The approach

We installed the Tag Manager container, recreated each tag inside it, removed the hardcoded versions, and verified every tag fired with the right data.

03

What we shipped

  • Tag Manager container installed
  • All tags migrated
  • Hardcoded tags removed
  • Every tag verified

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