01
The request
“Create a bespoke subscription price, not a discount from the original. If customers can order one-time or subscribe, show two prices side by side.”
Typical request
Paraphrased from merchant tickets in this category
Pricing presentation that mattered to the brand.
02
The approach
We changed the product page to display the one-time and subscription prices as two distinct options, with the subscription price shown as its own figure.
03
What we shipped
One-time and subscription prices side by side- Subscription price shown as its own figure
- Consistent in cart
