The request
“We want a subscription option on the product page next to the one-time purchase. Customers should see the savings and pick a frequency without it feeling complicated.”
Subscriptions needed to be obvious but not pushy.
The approach
We added a subscription widget to product pages showing one-time and subscribe-and-save side by side, with the discount amount and frequency selector visible. It's styled to match the theme.
What we shipped
Subscribe-and-save option beside one-time purchase
Discount and frequency visible
Styled to match the theme
Works with the brand's subscription app